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Press collections
With a dedicated team in the London and Paris offices, Eaglemoss now creates collections for newspapers and magazines globally.
OUR COLLECTIONS
Eaglemoss works closely with newspaper and magazine partners to create bespoke collections for their target audiences.
We created the best-selling cookery series, Best Food Fast! in association with Best magazine – which is running to an incredible 80 parts – as well as the follow-up recipe series, My Favourite Recipes, with National Magazine Company in the UK.
With other successful cookery collections in Australia with Pacific Magazine’s That’s Life magazine, and Mes Meilleures Recettes Gourmandes with Femme Actuelle in France, we lead the way with innovative collections of this kind.
We create and target collections to suit press partners and their audiences, for example, to tie in with the anniversary of the start of WW2, we created The Daily Telegraph World War II: Eyewitness Experience magazine and facsimile newspaper collection with the Telegraph Media Group in the UK.
HOW IT WORKS
A press collection is a book, DVD or other collectible item distributed together with a host newspaper or magazine at a discounted price or free, with the remaining series sold separately at ‘full’ price. Inside the first free or discounted item, there will be a promotional booklet to boost the collection and encourage subscriptions. The collection is supported by point-of-sale and/or TV advertising of the first issue, along with on-going editorial and promotional support from the host title. This model works best when there is a strong affinity between the host and the collectible item.
There are a number of deal options on offer from Eaglemoss for press collections. We can sell the rights to an existing collection to the host on a royalty basis; ask our dedicated, highly-skilled editorial department to develop the product and sell it outright to the host; we can work in joint venture; or licence the press title and brand and publish ourselves.
With specialist teams currently based in UK and France, we are happy to discuss projects with partners around the world.